Building Upon Your Marketing

By Janice Jenkins

The best kind of marketing is the type that works in conjunction with other marketing efforts you embark on. If you play your cards just right, you will be able to improve each form of marketing by playing the different forms of marketing off of each other, and thus getting stronger results.

While this can be done in a variety of forms, I am going to focus on one area in order to explain exactly what I am talking about here.

Ok, say the focus of your marketing deals with improving your image as an expert in your field. You work in a service industry and you need to prove to people that you know what you are doing and can be entrusted with their time and money.

You have two good ways of accomplishing this. The first is through booklet printing, where you create booklets that deal with you discussing your experience in your field along with the different things you can do for people.

The second way is by going to various events and giving speeches. This can be at local organizations or this can be things you organize through your company. It does not really matter where it is, but rather than it gives you a chance to let people see what you know in a way that can grab their attention.

People going to an event like this will be inclined to have interest in what you have to say; after all, they chose to come, which by default means they had interest.

Now you combine these two different formats in order to gain stronger results from both of them.

Before going to those conferences or seminars to give a speech get your booklet printing taken care of. Be sure that the topic of your booklet is similar to the topic of what you'll be discussing at the conference.

Now when you give your speech you can also pass out a booklet to everyone there. Maybe you can have them on a table for people to take on the way out. What this does is gives your booklet an added air of credibility. Furthermore, because people have just listened to you speak they will be more inclined to read carefully through your booklet, which will expand on the ideas you were discussing in your speech.

What you have done is improve both forms of your marketing by combining them together.
While I am using booklets and speeches as a good example of this, these are hardly the only ways you can go about making your marketing stronger by combining multiple forms of it. Look at the various marketing campaigns you have planned and see which ones might be improved if you work them together.

Sometimes two things that might seem completely different work wonderfully together and improve your message. Take a hard look at your marketing, and see what you can accomplish.
Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.

For comments and inquiries about the article visit: Booklet Printing