Personal Trainer Marketing Tactics

By Chris McCombs

Why is personal trainer marketing said to be a vulnerable area of proficiency, where mistakes are committed more often than not? The mistakes are such that you can make a list of all those and jot down using a pen and a paper.

To begin with, let's start talking about the first of those mistakes; the general trend that is being followed these days is the ownership model of running a business. A business that is entirely reliant upon the owner, where he keeps every responsibility to himself, the owners do feel the heat for working all the seven days of the week and finds himself fully engrossed, unable to take time and mind off his work. The result is there to be seen, weariness creeps in and the owners lose their focus on the job at hand. It's important that you keep yourself rejuvenated; a fresh mind always comes across new ideas. He is more likely to achieve desired results.

The second prominent mistake that you will see is irrelevant marketing strategy, the personal trainer marketing industry has suffered because of the fact that, the concept of promotion has been misunderstood for the word 'marketing', where fitness owners had the notion that attaching popularity to their businesses will guarantee them a success. Personal trainer marketing is not one of those campaigns where advertisement works; it has finer working details and those could be found out in fitness related websites.

Third, most of the owners these days live on the belief that profits only originate through sale. It could be true to an extent but there's something more important than sales, it's your existing client, keeping him happy is part of a foreseeable business plan. One must look to add value to each of your clients, if you have a superior product or a service, you could charge a resounding fee and people will readily cut their pockets deep, in other words they would be willing to pay an added extra for an improved service, that is a quality way to earn quality profits because many of these guys are on a look out to get their problems solved and they could shell any amount of cash to get it flat.

People who are not willing to pay higher fees, are the one's difficult to deal with, they are a nagging lot who are on a look out for a cheap price, they just don't value the significance of service. Therefore it is advisable to pick your clients carefully, only those people should be accepted who are hassle free payers because fitness trainers need payments on a continuous monthly basis, they need to be paid properly so they could focus on the job at hand. You could bring in a selling technique, for instance, those being followed by big food joints where if you want a cheese and a coke, they will ask you to go for a bigger one on a discounted price.

Then there's another prominent blunder that gets committed more often by business trainer marketing, you will find business owners putting in a lot of onus on hard work without desired results and that should be attributed to mismanagement of time, time management techniques should be roped in and combined with energy management plans to continue his business operations.

Finally, most of these business owners lack basic knowledge of how to achieve the desired results they intend to, and plans should be put in place to manage things on a daily basis.

Slacker Chris McCombs is a fitness marketing expert and a personal trainer marketing specialist.