By Rob Foglia
Promotional items, intended to present a company's logo to potential customers or current clients in a useful or novel fashion, are one of the largest growing sectors that marketing budgets are being dedicated to since 2000. While some critics argue that promotional items are a waste of precious marketing dollar, due to there often cheap quality and worthless nature, others will tell you spectacular success stories about how their custom branded water spraying fan had people lining up for miles to get one at a tanning convention in Las Vegas. With tech companies attempting to make the most of their own marketing budgets, how is it possible to decide between the myriad custom branded promo products that are offered on and off the web?
While many tech companies at the next big convention or tradeshow will be scorned for giving away pens that bleed or useless keychains, your company could attract the attention of new clients by offering a promotional item that not only fits with your company's image, but also serves a purpose for the recipient.
- Stay away from items that have nothing to do with your brand or that detract from the purpose your company serves. Nobody wants a slinky from a computer chip manufacturer.
- Aim to present your promotional items as an extension of your brand, attempting to enhance company image. Tech companies should be going after cutting-edge custom logo items.
- Try colors commonly associated with technology and the digital age for your custom promo products. Metallic silvers, lustrous blues, and hues of white seem to work well.
- Cheap plastic is out. Make sure anything you want to brand with your logo for giveaways at tradeshows is high-quality and durable. Spend a little extra in order to get the quality and results you want from distributing these items.
Take these tips into consideration next time your tech company is considering ordering promotional products for the big convention. By partnering with right distributor, such as ifoxtechnologies.com, companies can save time and money when purchasing custom branded promo items. The next part in the series will outline some specific items to consider when considering branded items for corporate promotional giveaways.
Robbie Foglia writes for Ciniva Systems, an award winning Virginia web design company and internet marketing agency. Robbie Foglia is an SEO Specialist with Ciniva. Ciniva Systems is in charge of SEO for iFox Technologies.
