By Kaye Marks
Catalog printing is like brochure printing as it also has more pages to write your products' descriptions in one marketing tool. Cheap catalog printing for one not only allows you to include multiple items in the collateral but helps you work within your budget as well.
This only proves that not all of the cheap catalog printing is well, cheap. With the multiple pages that you have in your catalog printing, even the not-so salable items get a chance to be promoted. Grouping them with the more popular products might provide them opportunities for your target clients to notice them.
More than your design and content, catalog printing is well known for the graphics and photos that visually represent what you have to offer. Your photos in fact, play a big role in the whole marketing scheme of your marketing campaign. This is the reason why consumers are attracted to full color catalogs - because of the pictures and graphics that accompany the products and services.
So how do you make your graphics work for your marketing campaign? Try these suggestions:
Make it simple - No matter that your design has been created by the most popular specialist in the world of graphic designing, a simple design always gets more positive response than the complex ones.
As the basic KISS principle states, keeping it simple and sweet is the best way to ensure that your target clients understand your message. If your graphics and photos do not serve any purpose in your cheap catalog printing, then do not force it. I'd rather see a custom catalog that has fewer photos than one which is so full of graphics that I don't even understand which is which from the list.
Furthermore, do not complicate things just so you would come off as a business that is informed and skilled. The more complex your illustrations, the more confused your readers would be that they get distracted from the real story of your collateral.
Make it informative and relevant - Not only should your marketing collaterals be visually appealing, but they should contain enough relevant information to make it easier for your target clients to decide on your favor.
Do not try to include so many graphics that you forget to provide your readers with the proper and up-to-date description of your products and services. What you have as your content is half as important as your photos to convince your readers of ordering from your print catalogs.
Make it consistent - If your graphics do not emphasize your overall look, and then drop them. Generally, this particular principle should not only apply to your photos but to all elements as well. Everything you include in your collaterals should always have one purpose - to complement your overall appearance so your message is highlighted.
The bottom line to your catalog printing is to have an effective design with all your elements in place. You would not want your target clients to be confused in the middle of reading your catalog, would you? A well thought of and planned catalog will always have clients every time.
Kaye Z. Marks is an avid writer and follower of the developments in catalog printing and cheap catalog printing industry.
Showing posts with label Product. Show all posts
Showing posts with label Product. Show all posts
Tuesday, March 31, 2009
Monday, January 12, 2009
Promotional Marketing Tips For Tech Companies - Custom Branded Products
By Rob Foglia
Promotional items, intended to present a company's logo to potential customers or current clients in a useful or novel fashion, are one of the largest growing sectors that marketing budgets are being dedicated to since 2000. While some critics argue that promotional items are a waste of precious marketing dollar, due to there often cheap quality and worthless nature, others will tell you spectacular success stories about how their custom branded water spraying fan had people lining up for miles to get one at a tanning convention in Las Vegas. With tech companies attempting to make the most of their own marketing budgets, how is it possible to decide between the myriad custom branded promo products that are offered on and off the web?
While many tech companies at the next big convention or tradeshow will be scorned for giving away pens that bleed or useless keychains, your company could attract the attention of new clients by offering a promotional item that not only fits with your company's image, but also serves a purpose for the recipient.
- Stay away from items that have nothing to do with your brand or that detract from the purpose your company serves. Nobody wants a slinky from a computer chip manufacturer.
- Aim to present your promotional items as an extension of your brand, attempting to enhance company image. Tech companies should be going after cutting-edge custom logo items.
- Try colors commonly associated with technology and the digital age for your custom promo products. Metallic silvers, lustrous blues, and hues of white seem to work well.
- Cheap plastic is out. Make sure anything you want to brand with your logo for giveaways at tradeshows is high-quality and durable. Spend a little extra in order to get the quality and results you want from distributing these items.
Take these tips into consideration next time your tech company is considering ordering promotional products for the big convention. By partnering with right distributor, such as ifoxtechnologies.com, companies can save time and money when purchasing custom branded promo items. The next part in the series will outline some specific items to consider when considering branded items for corporate promotional giveaways.
Robbie Foglia writes for Ciniva Systems, an award winning Virginia web design company and internet marketing agency. Robbie Foglia is an SEO Specialist with Ciniva. Ciniva Systems is in charge of SEO for iFox Technologies.
Promotional items, intended to present a company's logo to potential customers or current clients in a useful or novel fashion, are one of the largest growing sectors that marketing budgets are being dedicated to since 2000. While some critics argue that promotional items are a waste of precious marketing dollar, due to there often cheap quality and worthless nature, others will tell you spectacular success stories about how their custom branded water spraying fan had people lining up for miles to get one at a tanning convention in Las Vegas. With tech companies attempting to make the most of their own marketing budgets, how is it possible to decide between the myriad custom branded promo products that are offered on and off the web?
While many tech companies at the next big convention or tradeshow will be scorned for giving away pens that bleed or useless keychains, your company could attract the attention of new clients by offering a promotional item that not only fits with your company's image, but also serves a purpose for the recipient.
- Stay away from items that have nothing to do with your brand or that detract from the purpose your company serves. Nobody wants a slinky from a computer chip manufacturer.
- Aim to present your promotional items as an extension of your brand, attempting to enhance company image. Tech companies should be going after cutting-edge custom logo items.
- Try colors commonly associated with technology and the digital age for your custom promo products. Metallic silvers, lustrous blues, and hues of white seem to work well.
- Cheap plastic is out. Make sure anything you want to brand with your logo for giveaways at tradeshows is high-quality and durable. Spend a little extra in order to get the quality and results you want from distributing these items.
Take these tips into consideration next time your tech company is considering ordering promotional products for the big convention. By partnering with right distributor, such as ifoxtechnologies.com, companies can save time and money when purchasing custom branded promo items. The next part in the series will outline some specific items to consider when considering branded items for corporate promotional giveaways.
Robbie Foglia writes for Ciniva Systems, an award winning Virginia web design company and internet marketing agency. Robbie Foglia is an SEO Specialist with Ciniva. Ciniva Systems is in charge of SEO for iFox Technologies.
Thursday, December 11, 2008
How to Keep an in Sync - Marketing and Product Development
By Kaye Marks
In any company communication can be a difficult thing to achieve, and different departments regularly seem to avoid talking to each other if at all possible. Often this can work just fine, because most departments do not have anything to do with each other, but for marketing, you might be facing some very painful results if you are not careful.
Just to skim the surface, a loosely knitted communication network in the office might cause problems if you promote a new product and send out a huge postcard printing campaign that you start getting inquiries for which you get confused looks from your employees. Do you get the picture?
Nowhere is this more prevalent than when you are introducing a new product, and I have seen so many blunders based on bad communication before and it is rather sad each time it happens. The results can hurt a company a lot and waste them plenty of cash.
The problems almost always come from the development and release of the product being out of sync with the marketing for it. For any new product release, you want to have your marketing out in the public ahead of the actual release, and then another prominent marketing push on the day of the release. You might get a large number of color postcards out to people a month before the product release, and all of those postcards are going to mention the date of the release.
But then the product gets pushed back. The development team needed more time and did not bother to tell the marketing department, so suddenly you have a lot of marketing material that says the wrong thing, and all of your planned marketing pushes for the day of the release need to quickly be scrapped or moved back. You have been boosting up support for a while and you have to turn around and tell your customers they have to suddenly wait.
All it takes to avoid this is to have regular, maybe even weekly, updates between the two sides. Be sure the development team is constantly aware of what kind of marketing pushes are going on, and that the marketing team knows of any potential delays before they send out those color postcards.
This also requires both sides to be completely up front with their progress, and that no one is making assumptions or overestimating the chance of a specific release date.
Really, communication should be a strong part of any kind of department and everyone should be well aware of what is going on in the other departments. I have found that sometimes the reason why a product gets delayed is because one subdivision of the development process is not properly communicating with everyone else.
Sit down before everything starts, get every single person working close to the project together, and make sure all of them have a strong system set up for communicating. Yes, it might take longer to do this, but in the end, you will avoid a lot of nasty pitfalls and have a smooth product release. All it takes is a little communication.
Kaye Z. Marks is an avid writer and follower of the developments in postcard printing or color postcard industry.
In any company communication can be a difficult thing to achieve, and different departments regularly seem to avoid talking to each other if at all possible. Often this can work just fine, because most departments do not have anything to do with each other, but for marketing, you might be facing some very painful results if you are not careful.
Just to skim the surface, a loosely knitted communication network in the office might cause problems if you promote a new product and send out a huge postcard printing campaign that you start getting inquiries for which you get confused looks from your employees. Do you get the picture?
Nowhere is this more prevalent than when you are introducing a new product, and I have seen so many blunders based on bad communication before and it is rather sad each time it happens. The results can hurt a company a lot and waste them plenty of cash.
The problems almost always come from the development and release of the product being out of sync with the marketing for it. For any new product release, you want to have your marketing out in the public ahead of the actual release, and then another prominent marketing push on the day of the release. You might get a large number of color postcards out to people a month before the product release, and all of those postcards are going to mention the date of the release.
But then the product gets pushed back. The development team needed more time and did not bother to tell the marketing department, so suddenly you have a lot of marketing material that says the wrong thing, and all of your planned marketing pushes for the day of the release need to quickly be scrapped or moved back. You have been boosting up support for a while and you have to turn around and tell your customers they have to suddenly wait.
All it takes to avoid this is to have regular, maybe even weekly, updates between the two sides. Be sure the development team is constantly aware of what kind of marketing pushes are going on, and that the marketing team knows of any potential delays before they send out those color postcards.
This also requires both sides to be completely up front with their progress, and that no one is making assumptions or overestimating the chance of a specific release date.
Really, communication should be a strong part of any kind of department and everyone should be well aware of what is going on in the other departments. I have found that sometimes the reason why a product gets delayed is because one subdivision of the development process is not properly communicating with everyone else.
Sit down before everything starts, get every single person working close to the project together, and make sure all of them have a strong system set up for communicating. Yes, it might take longer to do this, but in the end, you will avoid a lot of nasty pitfalls and have a smooth product release. All it takes is a little communication.
Kaye Z. Marks is an avid writer and follower of the developments in postcard printing or color postcard industry.
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