By Kaye Marks
Catalog printing is like brochure printing as it also has more pages to write your products' descriptions in one marketing tool. Cheap catalog printing for one not only allows you to include multiple items in the collateral but helps you work within your budget as well.
This only proves that not all of the cheap catalog printing is well, cheap. With the multiple pages that you have in your catalog printing, even the not-so salable items get a chance to be promoted. Grouping them with the more popular products might provide them opportunities for your target clients to notice them.
More than your design and content, catalog printing is well known for the graphics and photos that visually represent what you have to offer. Your photos in fact, play a big role in the whole marketing scheme of your marketing campaign. This is the reason why consumers are attracted to full color catalogs - because of the pictures and graphics that accompany the products and services.
So how do you make your graphics work for your marketing campaign? Try these suggestions:
Make it simple - No matter that your design has been created by the most popular specialist in the world of graphic designing, a simple design always gets more positive response than the complex ones.
As the basic KISS principle states, keeping it simple and sweet is the best way to ensure that your target clients understand your message. If your graphics and photos do not serve any purpose in your cheap catalog printing, then do not force it. I'd rather see a custom catalog that has fewer photos than one which is so full of graphics that I don't even understand which is which from the list.
Furthermore, do not complicate things just so you would come off as a business that is informed and skilled. The more complex your illustrations, the more confused your readers would be that they get distracted from the real story of your collateral.
Make it informative and relevant - Not only should your marketing collaterals be visually appealing, but they should contain enough relevant information to make it easier for your target clients to decide on your favor.
Do not try to include so many graphics that you forget to provide your readers with the proper and up-to-date description of your products and services. What you have as your content is half as important as your photos to convince your readers of ordering from your print catalogs.
Make it consistent - If your graphics do not emphasize your overall look, and then drop them. Generally, this particular principle should not only apply to your photos but to all elements as well. Everything you include in your collaterals should always have one purpose - to complement your overall appearance so your message is highlighted.
The bottom line to your catalog printing is to have an effective design with all your elements in place. You would not want your target clients to be confused in the middle of reading your catalog, would you? A well thought of and planned catalog will always have clients every time.
Kaye Z. Marks is an avid writer and follower of the developments in catalog printing and cheap catalog printing industry.
