By Glenn Mosser
The facts show that Network marketing has a 90% rate of failure. Newbie's do not realize that coming into this business should not be taken lightly. There has to be a serious intention and desire to make Network marketing a success.
Do you know of many every day businesses that started out selling to friends and family that were successful? The old system of approaching your family, friends as your "warm market" is out. You and others know that it did not work before and it will not work in the future! Would you want to have products, service or an opportunity pushed on upon you? They did not like it either. The new approach and reality is you need to start selling to people who actually want to purchase your product, service or opportunity. What is the public demanding, what are the demographics? Have your researched your prospective business? In addition, is it a product that you will promote?
By using suitable, authentic, established marketing values, you can reach targeted clients who are actually interested in your opportunity. The technology of today, the Internet is a valuable tool in generating leads. Using the internet, you can create systems that can be duplicated.
Getting traffic to your homepage or site is your main objective. There are blogs, forums that can help get your circulating. You want to sell to people who are like of mind, who have already expressed in interest in your opportunity. Make friends, be honest and have an honest product, service or opportunity. Do not make a failure of all of your efforts trying to sell to people who are simply not interested.
The growth of your network marketing business can grow only with solid marketing values and make your dreams come true. Do not become one of the statistics in the 90% failure.
Glenn Mosser is an expert Online Marketer, known as "The Meetings Millionaire". He and his team have produced in the excess of $10,000,000 in revenue in the home-business industry combined. Glenn is a very sought after speaker and trainer to some of the biggest earners in the Home Business and Online Industry. To see what Glenn is up to visit http://www.ActualSuccess.biz
Tuesday, March 31, 2009
Use Your Graphics to Convince Your Readers to Buy
By Kaye Marks
Catalog printing is like brochure printing as it also has more pages to write your products' descriptions in one marketing tool. Cheap catalog printing for one not only allows you to include multiple items in the collateral but helps you work within your budget as well.
This only proves that not all of the cheap catalog printing is well, cheap. With the multiple pages that you have in your catalog printing, even the not-so salable items get a chance to be promoted. Grouping them with the more popular products might provide them opportunities for your target clients to notice them.
More than your design and content, catalog printing is well known for the graphics and photos that visually represent what you have to offer. Your photos in fact, play a big role in the whole marketing scheme of your marketing campaign. This is the reason why consumers are attracted to full color catalogs - because of the pictures and graphics that accompany the products and services.
So how do you make your graphics work for your marketing campaign? Try these suggestions:
Make it simple - No matter that your design has been created by the most popular specialist in the world of graphic designing, a simple design always gets more positive response than the complex ones.
As the basic KISS principle states, keeping it simple and sweet is the best way to ensure that your target clients understand your message. If your graphics and photos do not serve any purpose in your cheap catalog printing, then do not force it. I'd rather see a custom catalog that has fewer photos than one which is so full of graphics that I don't even understand which is which from the list.
Furthermore, do not complicate things just so you would come off as a business that is informed and skilled. The more complex your illustrations, the more confused your readers would be that they get distracted from the real story of your collateral.
Make it informative and relevant - Not only should your marketing collaterals be visually appealing, but they should contain enough relevant information to make it easier for your target clients to decide on your favor.
Do not try to include so many graphics that you forget to provide your readers with the proper and up-to-date description of your products and services. What you have as your content is half as important as your photos to convince your readers of ordering from your print catalogs.
Make it consistent - If your graphics do not emphasize your overall look, and then drop them. Generally, this particular principle should not only apply to your photos but to all elements as well. Everything you include in your collaterals should always have one purpose - to complement your overall appearance so your message is highlighted.
The bottom line to your catalog printing is to have an effective design with all your elements in place. You would not want your target clients to be confused in the middle of reading your catalog, would you? A well thought of and planned catalog will always have clients every time.
Kaye Z. Marks is an avid writer and follower of the developments in catalog printing and cheap catalog printing industry.
Catalog printing is like brochure printing as it also has more pages to write your products' descriptions in one marketing tool. Cheap catalog printing for one not only allows you to include multiple items in the collateral but helps you work within your budget as well.
This only proves that not all of the cheap catalog printing is well, cheap. With the multiple pages that you have in your catalog printing, even the not-so salable items get a chance to be promoted. Grouping them with the more popular products might provide them opportunities for your target clients to notice them.
More than your design and content, catalog printing is well known for the graphics and photos that visually represent what you have to offer. Your photos in fact, play a big role in the whole marketing scheme of your marketing campaign. This is the reason why consumers are attracted to full color catalogs - because of the pictures and graphics that accompany the products and services.
So how do you make your graphics work for your marketing campaign? Try these suggestions:
Make it simple - No matter that your design has been created by the most popular specialist in the world of graphic designing, a simple design always gets more positive response than the complex ones.
As the basic KISS principle states, keeping it simple and sweet is the best way to ensure that your target clients understand your message. If your graphics and photos do not serve any purpose in your cheap catalog printing, then do not force it. I'd rather see a custom catalog that has fewer photos than one which is so full of graphics that I don't even understand which is which from the list.
Furthermore, do not complicate things just so you would come off as a business that is informed and skilled. The more complex your illustrations, the more confused your readers would be that they get distracted from the real story of your collateral.
Make it informative and relevant - Not only should your marketing collaterals be visually appealing, but they should contain enough relevant information to make it easier for your target clients to decide on your favor.
Do not try to include so many graphics that you forget to provide your readers with the proper and up-to-date description of your products and services. What you have as your content is half as important as your photos to convince your readers of ordering from your print catalogs.
Make it consistent - If your graphics do not emphasize your overall look, and then drop them. Generally, this particular principle should not only apply to your photos but to all elements as well. Everything you include in your collaterals should always have one purpose - to complement your overall appearance so your message is highlighted.
The bottom line to your catalog printing is to have an effective design with all your elements in place. You would not want your target clients to be confused in the middle of reading your catalog, would you? A well thought of and planned catalog will always have clients every time.
Kaye Z. Marks is an avid writer and follower of the developments in catalog printing and cheap catalog printing industry.
Social Networking Landing Pages - How to Turn Your Social Networking Friends Into Customers
By Michele Pariza Wacek
Isn't social networking fun? You get to meet all these people and connect with them and spend hours looking at their profiles and videos and photos and...
Okay, so clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales?
And the answer is, yes it can. But you need to be strategic about it -- just like you need to be strategic with all your marketing. And one way you can do that is to have a social networking landing page.
So what the heck is a social networking landing page? Well, it's a special page on your web site or blog designed specifically for your social networking folks. This special page continues the conversation you started on other social networking sites. (This is very important, you should always design landing pages as continuing the conversation started elsewhere, whether it's your prospects clicking on a Google ad or followers intrigued by something you tweeted about on Twitter.)
You see, many people send their social networking friends to the home page of their web site or their blog. And while that's not a terrible thing to do, you could definitely do better. You see, the home page of your web site or the first page of your blog is more general. It has to be. You don't know how people are finding your site. They could be on it because they just heard you on a teleclass or read an article by you or someone referred you. You don't know so you have to keep it pretty generic about the problems you solve and the solutions you provide (and of course, push them to give you their email address).
So by creating a landing page specifically for your social network buddies that continues the conversation already started in the social networking scene, you'll be that much closer to transforming them into eventual customers.
Okay, so what do you put on this social networking landing page? Do you try and sell them there?
In a word -- NO! Remember, social networking is all about building relationships and making connections. And, through those relationships people will naturally want to support you and become your customer. The last thing you want to do is send your social networking buds to a page and try to sell them.
(Now, that doesn't mean your page can't include a couple of links to some products so they can read more and buy, but no hard core selling.)
Instead, share more about yourself, your family, your interests and your business. Then invite them to give you their email address in exchange for a free gift from you.
By getting on your email list, you are now in a position to deepen the relationship. Along with getting your regular newsletter (you HAVE one, don't you?) which contains great information and content, you can also invite them to your free teleclasses, which also contain fantastic content but also includes an invitation for them to become a customer, or you send emails to them also inviting them to become a customer.
See how this works?
So take a few moments to put together a social networking landing page and see how it can start transforming your social networking activities.
Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site http://www.michelepw.com Copyright 2009 Michele Pariza Wacek.
Isn't social networking fun? You get to meet all these people and connect with them and spend hours looking at their profiles and videos and photos and...
Okay, so clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales?
And the answer is, yes it can. But you need to be strategic about it -- just like you need to be strategic with all your marketing. And one way you can do that is to have a social networking landing page.
So what the heck is a social networking landing page? Well, it's a special page on your web site or blog designed specifically for your social networking folks. This special page continues the conversation you started on other social networking sites. (This is very important, you should always design landing pages as continuing the conversation started elsewhere, whether it's your prospects clicking on a Google ad or followers intrigued by something you tweeted about on Twitter.)
You see, many people send their social networking friends to the home page of their web site or their blog. And while that's not a terrible thing to do, you could definitely do better. You see, the home page of your web site or the first page of your blog is more general. It has to be. You don't know how people are finding your site. They could be on it because they just heard you on a teleclass or read an article by you or someone referred you. You don't know so you have to keep it pretty generic about the problems you solve and the solutions you provide (and of course, push them to give you their email address).
So by creating a landing page specifically for your social network buddies that continues the conversation already started in the social networking scene, you'll be that much closer to transforming them into eventual customers.
Okay, so what do you put on this social networking landing page? Do you try and sell them there?
In a word -- NO! Remember, social networking is all about building relationships and making connections. And, through those relationships people will naturally want to support you and become your customer. The last thing you want to do is send your social networking buds to a page and try to sell them.
(Now, that doesn't mean your page can't include a couple of links to some products so they can read more and buy, but no hard core selling.)
Instead, share more about yourself, your family, your interests and your business. Then invite them to give you their email address in exchange for a free gift from you.
By getting on your email list, you are now in a position to deepen the relationship. Along with getting your regular newsletter (you HAVE one, don't you?) which contains great information and content, you can also invite them to your free teleclasses, which also contain fantastic content but also includes an invitation for them to become a customer, or you send emails to them also inviting them to become a customer.
See how this works?
So take a few moments to put together a social networking landing page and see how it can start transforming your social networking activities.
Michele PW (Michele Pariza Wacek) owns Creative Concepts and Copywriting LLC, a copywriting, marketing communications and creativity agency. She helps people become more successful at attracting new clients, selling products and services and boosting business. To find out how she can help you take your business to the next level, visit her site http://www.michelepw.com Copyright 2009 Michele Pariza Wacek.
Build a Successful Marketing Plan - 15 Key Business Success Factors
By Kris Bovay
Every marketing plan needs to include an industry analysis. Why? Because it is of critical importance to understand the industry you operate in, and to identify and track your performance to key business success factors (KSFs) for your organization.
Understanding your industry and identifying your KSFs will help in building a successful marketing plan; one that is based on measurable progress and results. A key success factor is an element of a whole that affects your business' ability to do well in your market.
Most businesses focus on between three and five of the most important (to their business) success factors. From time to time, or year to year, these key success factors may change, as the industry or the market changes.
15 Examples of Key Business Success Factors (and this is not a comprehensive list) are:
For example, if retaining your existing customers is a key success factor, your business objective must be to grow sales with your existing customers. How do you do that? First, do a customer satisfaction survey to assess how satisfied your existing customers are (or aren't). Then determine what needs to be changed and what you need to focus on. Make sure that you understand how your customers chose between competitors: is it price, service, quality, knowledge, reliability, relationships, or all of these factors? What product or service attributes are most important to your customers? What is the unique difference between your product or service and your competition's product or service (from your customer's perspective)?
Once you have identified your key success factors; built measurement devices to track them; assessed and compared your competitors' KSFs - and the industry's; built your strategies and objectives into your marketing and business plans(phew!); you need to act! Build your business on these key success factors.
Strategy and analysis is a key part of any marketing plan. Check out a sample swot analysis to see how to do your own swot analysis for your business. Kris Bovay is the owner of Voice Marketing Inc, a business and marketing services company. Kris has 25 years of experience in leading large, medium and small businesses. For more pricing strategies and other small business resources and services go to http://www.more-for-small-business.com/Copyright 2008 - 2009 Voice Marketing Inc.
Every marketing plan needs to include an industry analysis. Why? Because it is of critical importance to understand the industry you operate in, and to identify and track your performance to key business success factors (KSFs) for your organization.
Understanding your industry and identifying your KSFs will help in building a successful marketing plan; one that is based on measurable progress and results. A key success factor is an element of a whole that affects your business' ability to do well in your market.
Most businesses focus on between three and five of the most important (to their business) success factors. From time to time, or year to year, these key success factors may change, as the industry or the market changes.
15 Examples of Key Business Success Factors (and this is not a comprehensive list) are:
- Number of new customers per year;
- Number of lost customers per year OR the number of customers retained (it is important to understand and measure the potential customer lifetime value for each customer on a regular basis);
- Hire and retain excellent employees (measured by employee turn-over, job vacancies, customer satisfaction);
- Successful new product introductions (measured by sales and costs);
- Successful promotional programs (measured by sales and costs);
- Good/healthy financial indicators: for example, working capital, acceptable ratios (in particular debt to equity ratios), profit margins, cash flow, receivables and more;
- If in the manufacturing industry, high operating capacity utilization;
- Strong supplier network;
- Strong distribution network or channel;
- Successful product positioning;
- Low cost structure;
- Niche product/service - track the number of competitors entering and/or leaving the niche. Is the cost of entry into the market high or low?
- Market leader or follower or challenger, and is your relative market position and why? Are you able to support that position if under 'attack'?
- Product differentiation: Do you have technology or service advantages that others can't easily copy? How unique and differentiated is your product or service?
- Time to market: is your product or service able to be delivered quickly and easily; from the first point of contact to the time shipped and subsequently invoiced?
For example, if retaining your existing customers is a key success factor, your business objective must be to grow sales with your existing customers. How do you do that? First, do a customer satisfaction survey to assess how satisfied your existing customers are (or aren't). Then determine what needs to be changed and what you need to focus on. Make sure that you understand how your customers chose between competitors: is it price, service, quality, knowledge, reliability, relationships, or all of these factors? What product or service attributes are most important to your customers? What is the unique difference between your product or service and your competition's product or service (from your customer's perspective)?
Once you have identified your key success factors; built measurement devices to track them; assessed and compared your competitors' KSFs - and the industry's; built your strategies and objectives into your marketing and business plans(phew!); you need to act! Build your business on these key success factors.
Strategy and analysis is a key part of any marketing plan. Check out a sample swot analysis to see how to do your own swot analysis for your business. Kris Bovay is the owner of Voice Marketing Inc, a business and marketing services company. Kris has 25 years of experience in leading large, medium and small businesses. For more pricing strategies and other small business resources and services go to http://www.more-for-small-business.com/Copyright 2008 - 2009 Voice Marketing Inc.
Three Critical Strategies For Every Web Marketing Campaign
By Corte Swearingen
Every business owner with a website has some particular goal for visitors. It can be as simple as signing up for a newsletter or as complicated as completing a large purchase.
Whatever the conversion goal is for your website, there are three basic strategies you should follow.
Strategy #1: Find Out What Your Visitors Want
As a business owner, it can be easy to convince yourself you know what your customer wants. But that assumption can prove false many times over.
The only way to really find out your customers wants and needs is to simply ask them. If you already have an electronic newsletter, then send out a link to an external survey in your next issue. Ask questions that will help uncover the need for your product or service idea, and be sure to offer an incentive for your customers and prospects to complete the survey.
If you don't have the ability to create online surveys within your website, than try a 3rd party service like Survey Monkey.
Another great way to uncover potential demand for a product or service is to see how many people are searching for that particular topic. This involves investing in a good keyword research tool. Yes, there are free keyword tools out there, but if you own a business and are serious about utilizing Internet marketing, than you really must subscribe to a good keyword research tool. I recommend wither Wordtracker, Keyword Discovery or Wordze.
Researching keywords will allow you to identify high demand keywords with low competition, giving you the ability to rank high for these keywords in the major search engines. Without knowing the best keywords to target, you will have to rely on luck to carry the day. And you may have already heard, luck has a peculiar habit of favoring those who don't depend on it!
Strategy #2: Create a Compelling Landing Page
Your product can be a hard good, a service or a downloadable report. Whatever it is, you need to find a way to convey the benefits of this item in a direct and simple way. I recommend you create a focused landing page for each of your products or services.
An effective landing page:
- Concentrates on a single compelling message
- Has a clear call-to-action
- Captures contact information
- Avoids distractions
- Contains bonus offers
- Contains testimonials
Today, it is quite common to see landing pages existing by themselves with no real content-based website wrapped around them. This strategy forces you to rely heavily on pay-per-click to drive traffic to the landing page. I recommend you leverage your own free organic traffic and only use pay-per-click as a supplement, if at all
Strategy #3: Test Your Landing Page
How do you determine the best price for your product? How do you decide the best photos and images to use in order to increase conversion rates? What's the best headline to grab your visitor's attention?
The answer is - I have no idea. But there's one way to find out - test, test and test again!
The easiest way to test multiple parameters within your landing page is to use the Google Website Optimizer. This free service allows you to perform A/B split testing. An A/B split test allows you to test one page parameter against another in order to determine which yields a higher conversion rate.
For example, suppose you're unsure about how to price your product. One way to zero in on a price that yields the greatest profits is to test. To test three different pricing levels, you would simply upload three versions of your landing page. Each page would contain a price you wish to test. The Google Website Optimizer would then randomly serve up one of the three landing pages to each unique visitor on your site. These pages would be served evenly and conversion measurements calculated for each one. At the end of the testing session, you would get a summary of conversion results to determine which pricing structure brought in the highest profits.
The Google Website Optimizer is free and one of the most powerful tools you can have in your marketing arsenal. Use it to test headlines, pictures, captions, bonus offers and anything else that affects conversions.
Taken together, these three tips will help maximize your website landing page conversion rates.
Corte Swearingen is the creator of the Integral Marketing System and CEO of SmallBiz Marketing Tips. For additional information on landing page strategies, visit Website Marketing Campaign Tips.
Every business owner with a website has some particular goal for visitors. It can be as simple as signing up for a newsletter or as complicated as completing a large purchase.
Whatever the conversion goal is for your website, there are three basic strategies you should follow.
Strategy #1: Find Out What Your Visitors Want
As a business owner, it can be easy to convince yourself you know what your customer wants. But that assumption can prove false many times over.
The only way to really find out your customers wants and needs is to simply ask them. If you already have an electronic newsletter, then send out a link to an external survey in your next issue. Ask questions that will help uncover the need for your product or service idea, and be sure to offer an incentive for your customers and prospects to complete the survey.
If you don't have the ability to create online surveys within your website, than try a 3rd party service like Survey Monkey.
Another great way to uncover potential demand for a product or service is to see how many people are searching for that particular topic. This involves investing in a good keyword research tool. Yes, there are free keyword tools out there, but if you own a business and are serious about utilizing Internet marketing, than you really must subscribe to a good keyword research tool. I recommend wither Wordtracker, Keyword Discovery or Wordze.
Researching keywords will allow you to identify high demand keywords with low competition, giving you the ability to rank high for these keywords in the major search engines. Without knowing the best keywords to target, you will have to rely on luck to carry the day. And you may have already heard, luck has a peculiar habit of favoring those who don't depend on it!
Strategy #2: Create a Compelling Landing Page
Your product can be a hard good, a service or a downloadable report. Whatever it is, you need to find a way to convey the benefits of this item in a direct and simple way. I recommend you create a focused landing page for each of your products or services.
An effective landing page:
- Concentrates on a single compelling message
- Has a clear call-to-action
- Captures contact information
- Avoids distractions
- Contains bonus offers
- Contains testimonials
Today, it is quite common to see landing pages existing by themselves with no real content-based website wrapped around them. This strategy forces you to rely heavily on pay-per-click to drive traffic to the landing page. I recommend you leverage your own free organic traffic and only use pay-per-click as a supplement, if at all
Strategy #3: Test Your Landing Page
How do you determine the best price for your product? How do you decide the best photos and images to use in order to increase conversion rates? What's the best headline to grab your visitor's attention?
The answer is - I have no idea. But there's one way to find out - test, test and test again!
The easiest way to test multiple parameters within your landing page is to use the Google Website Optimizer. This free service allows you to perform A/B split testing. An A/B split test allows you to test one page parameter against another in order to determine which yields a higher conversion rate.
For example, suppose you're unsure about how to price your product. One way to zero in on a price that yields the greatest profits is to test. To test three different pricing levels, you would simply upload three versions of your landing page. Each page would contain a price you wish to test. The Google Website Optimizer would then randomly serve up one of the three landing pages to each unique visitor on your site. These pages would be served evenly and conversion measurements calculated for each one. At the end of the testing session, you would get a summary of conversion results to determine which pricing structure brought in the highest profits.
The Google Website Optimizer is free and one of the most powerful tools you can have in your marketing arsenal. Use it to test headlines, pictures, captions, bonus offers and anything else that affects conversions.
Taken together, these three tips will help maximize your website landing page conversion rates.
Corte Swearingen is the creator of the Integral Marketing System and CEO of SmallBiz Marketing Tips. For additional information on landing page strategies, visit Website Marketing Campaign Tips.
Another Side of Marketing
By John Parks
Many people feel hard times during wars, economic distress or plain losses that create feelings of inadequacy and depression. Many companies are extending their hands towards providing a small amount of assistance during these times in a form of advertising that acknowledges the fact that they are in periods of suffering or distress. Many examples of this can be found around various cities that have begun installing advertising benches with warmed seating, or providing simple luxuries that most people could not afford during such periods of hardship. This in turn offers many people comfort, and in return they offer loyalty and will continue to use products or services associated with the companies that helped them get through adversity.
Aspects of Sympvertising
The main purpose of this type of advertising is to create a publicity awareness of what you are doing to help better people in times of hardship. Offering amenities that are usually reserved for those with a higher class of living to those who cannot afford, or were once able to afford such luxuries encourages others to increase in sympathetic gestures towards those less fortunate. This creates a good view on such companies providing these services which will channel more consumers towards them through their good actions. Whether the good intentions were genuine or not, we will not know, but it sure does help as a way of advertising.
Sympvertising is an evolutionary concept that provides services and products in a similar fashion to promotional giveaway items. You offer these services for free, and in turn the sympathy factor allows people who justify those actions towards good tidings will assume that the company has a reputation for great customer service and cares about their consumers. While this may be true, some companies will take advantage of the good nature and trusting willingness that others will gladly give for realizing that the company is good in nature and intentions as well.
Another aspect of sympathy advertising is through commercialization of the fact that people could feel safe in your hands. If they can believe that there is a company out there that is willing to care for you, then they eat up the bait and are hooked through sympathy gestures. Many people will not feel like they are receiving assistance, rather they feel like they can count on a company to keep up their end of the trust they are perceived to have.
True Sympathy
Even though many companies take advantage of their consumers, it is possible for there to be genuine charity and other forms of care giving to be provided. This type of sympathy creates awareness about a certain cause that needs to be addressed to genuinely create change in a community towards bettering the people. This type of assistance creates publicity in a positive manner that will eventually help increase the popularity of the certain companies involved. They will do better to offer their assistance in various matters without calling attention to themselves, letting others promote the business through news and interviews will often encourage more people to use products or services by a certain company, as well as creating awareness about the struggles of other people in these situations.
For more information on sympathy advertising, visit http://sympvertiser.com and http://sympathyadvertising.com
Many people feel hard times during wars, economic distress or plain losses that create feelings of inadequacy and depression. Many companies are extending their hands towards providing a small amount of assistance during these times in a form of advertising that acknowledges the fact that they are in periods of suffering or distress. Many examples of this can be found around various cities that have begun installing advertising benches with warmed seating, or providing simple luxuries that most people could not afford during such periods of hardship. This in turn offers many people comfort, and in return they offer loyalty and will continue to use products or services associated with the companies that helped them get through adversity.
Aspects of Sympvertising
The main purpose of this type of advertising is to create a publicity awareness of what you are doing to help better people in times of hardship. Offering amenities that are usually reserved for those with a higher class of living to those who cannot afford, or were once able to afford such luxuries encourages others to increase in sympathetic gestures towards those less fortunate. This creates a good view on such companies providing these services which will channel more consumers towards them through their good actions. Whether the good intentions were genuine or not, we will not know, but it sure does help as a way of advertising.
Sympvertising is an evolutionary concept that provides services and products in a similar fashion to promotional giveaway items. You offer these services for free, and in turn the sympathy factor allows people who justify those actions towards good tidings will assume that the company has a reputation for great customer service and cares about their consumers. While this may be true, some companies will take advantage of the good nature and trusting willingness that others will gladly give for realizing that the company is good in nature and intentions as well.
Another aspect of sympathy advertising is through commercialization of the fact that people could feel safe in your hands. If they can believe that there is a company out there that is willing to care for you, then they eat up the bait and are hooked through sympathy gestures. Many people will not feel like they are receiving assistance, rather they feel like they can count on a company to keep up their end of the trust they are perceived to have.
True Sympathy
Even though many companies take advantage of their consumers, it is possible for there to be genuine charity and other forms of care giving to be provided. This type of sympathy creates awareness about a certain cause that needs to be addressed to genuinely create change in a community towards bettering the people. This type of assistance creates publicity in a positive manner that will eventually help increase the popularity of the certain companies involved. They will do better to offer their assistance in various matters without calling attention to themselves, letting others promote the business through news and interviews will often encourage more people to use products or services by a certain company, as well as creating awareness about the struggles of other people in these situations.
For more information on sympathy advertising, visit http://sympvertiser.com and http://sympathyadvertising.com
Monday, January 12, 2009
Powerful Marketing For Free - Strategies
By Leonardo Wood
Marketing doesn't have to be expensive, in fact some of the greatest and most powerful forms of marketing cost no money to implement. If you are willing to spend some time working on your marketing it will make a real difference to your business.
When times are hard the phone stops ringing, so what are you going to do about it? Give marketing for free a try before you start sacking people.
Here's a list of ways you can market your business for free:
Call your previous customers - They are the easiest people to sell your products and services to.
Networking - Get out there, meet people and spread the word, if you are quiet you may feel deflated, but you just need to get out there and promote yourself.
Stop Advertising - I don't mean stop advertising altogether I just mean stop advertising in the places where you are not sure if its working or not and spend the money you save on testing other forms of marketing and advertising.
PR - Get in the media talking about what you know best, your trade or business etc. You are an expert on what you do and the media will feature you if you have something of interest to say.
Check out the stories already in the papers etc to see if you can piggy back any of the stories that are already in the news.
The Papers need stories and there is no reason why you can't get your business some free publicity.
Upselling - This is a great FREE way of getting more from your sales, at the exact point that someone buys from you they need to be offered something else which will increase the amount of money they spend with you.
You could offer a more expensive version of the original product or maybe an extra service that compliments the original purchase.
What else can you offer your customers at the point of purchase?
Emails - Are you regularly emailing your previous customers and potential customers? It will help you get more work and it costs nothing to implement.
Testing - You need to test and measure your existing marketing and advertising to see if its working or not, it costs nothing to test and it helps to eliminate ineffective advertising and marketing.
You need to keep track of where your calls come from, how many leads are generated from a particular ad, how many sales are converted and how much profit was made as a direct result of each ad.
If you do not have the answers to these questions how are you going to know whether or not you are throwing your money in the bin.
There is no excuse for not implementing the strategies above. Go for it!
Discover very easy to implement marketing and internet marketing strategies to recession proof your business with this free E-Book from Marketing Man. Marketing Tips for Small Businesses
Marketing Man has hundreds of Marketing Tips to help you recession proof your business. If you run a small business visit his website today to get instant free marketing tips to help you fight the credit crunch. Marketing Man
Marketing doesn't have to be expensive, in fact some of the greatest and most powerful forms of marketing cost no money to implement. If you are willing to spend some time working on your marketing it will make a real difference to your business.
When times are hard the phone stops ringing, so what are you going to do about it? Give marketing for free a try before you start sacking people.
Here's a list of ways you can market your business for free:
Call your previous customers - They are the easiest people to sell your products and services to.
Networking - Get out there, meet people and spread the word, if you are quiet you may feel deflated, but you just need to get out there and promote yourself.
Stop Advertising - I don't mean stop advertising altogether I just mean stop advertising in the places where you are not sure if its working or not and spend the money you save on testing other forms of marketing and advertising.
PR - Get in the media talking about what you know best, your trade or business etc. You are an expert on what you do and the media will feature you if you have something of interest to say.
Check out the stories already in the papers etc to see if you can piggy back any of the stories that are already in the news.
The Papers need stories and there is no reason why you can't get your business some free publicity.
Upselling - This is a great FREE way of getting more from your sales, at the exact point that someone buys from you they need to be offered something else which will increase the amount of money they spend with you.
You could offer a more expensive version of the original product or maybe an extra service that compliments the original purchase.
What else can you offer your customers at the point of purchase?
Emails - Are you regularly emailing your previous customers and potential customers? It will help you get more work and it costs nothing to implement.
Testing - You need to test and measure your existing marketing and advertising to see if its working or not, it costs nothing to test and it helps to eliminate ineffective advertising and marketing.
You need to keep track of where your calls come from, how many leads are generated from a particular ad, how many sales are converted and how much profit was made as a direct result of each ad.
If you do not have the answers to these questions how are you going to know whether or not you are throwing your money in the bin.
There is no excuse for not implementing the strategies above. Go for it!
Discover very easy to implement marketing and internet marketing strategies to recession proof your business with this free E-Book from Marketing Man. Marketing Tips for Small Businesses
Marketing Man has hundreds of Marketing Tips to help you recession proof your business. If you run a small business visit his website today to get instant free marketing tips to help you fight the credit crunch. Marketing Man
Promotional Marketing Tips For Tech Companies - Custom Branded Products
By Rob Foglia
Promotional items, intended to present a company's logo to potential customers or current clients in a useful or novel fashion, are one of the largest growing sectors that marketing budgets are being dedicated to since 2000. While some critics argue that promotional items are a waste of precious marketing dollar, due to there often cheap quality and worthless nature, others will tell you spectacular success stories about how their custom branded water spraying fan had people lining up for miles to get one at a tanning convention in Las Vegas. With tech companies attempting to make the most of their own marketing budgets, how is it possible to decide between the myriad custom branded promo products that are offered on and off the web?
While many tech companies at the next big convention or tradeshow will be scorned for giving away pens that bleed or useless keychains, your company could attract the attention of new clients by offering a promotional item that not only fits with your company's image, but also serves a purpose for the recipient.
- Stay away from items that have nothing to do with your brand or that detract from the purpose your company serves. Nobody wants a slinky from a computer chip manufacturer.
- Aim to present your promotional items as an extension of your brand, attempting to enhance company image. Tech companies should be going after cutting-edge custom logo items.
- Try colors commonly associated with technology and the digital age for your custom promo products. Metallic silvers, lustrous blues, and hues of white seem to work well.
- Cheap plastic is out. Make sure anything you want to brand with your logo for giveaways at tradeshows is high-quality and durable. Spend a little extra in order to get the quality and results you want from distributing these items.
Take these tips into consideration next time your tech company is considering ordering promotional products for the big convention. By partnering with right distributor, such as ifoxtechnologies.com, companies can save time and money when purchasing custom branded promo items. The next part in the series will outline some specific items to consider when considering branded items for corporate promotional giveaways.
Robbie Foglia writes for Ciniva Systems, an award winning Virginia web design company and internet marketing agency. Robbie Foglia is an SEO Specialist with Ciniva. Ciniva Systems is in charge of SEO for iFox Technologies.
Promotional items, intended to present a company's logo to potential customers or current clients in a useful or novel fashion, are one of the largest growing sectors that marketing budgets are being dedicated to since 2000. While some critics argue that promotional items are a waste of precious marketing dollar, due to there often cheap quality and worthless nature, others will tell you spectacular success stories about how their custom branded water spraying fan had people lining up for miles to get one at a tanning convention in Las Vegas. With tech companies attempting to make the most of their own marketing budgets, how is it possible to decide between the myriad custom branded promo products that are offered on and off the web?
While many tech companies at the next big convention or tradeshow will be scorned for giving away pens that bleed or useless keychains, your company could attract the attention of new clients by offering a promotional item that not only fits with your company's image, but also serves a purpose for the recipient.
- Stay away from items that have nothing to do with your brand or that detract from the purpose your company serves. Nobody wants a slinky from a computer chip manufacturer.
- Aim to present your promotional items as an extension of your brand, attempting to enhance company image. Tech companies should be going after cutting-edge custom logo items.
- Try colors commonly associated with technology and the digital age for your custom promo products. Metallic silvers, lustrous blues, and hues of white seem to work well.
- Cheap plastic is out. Make sure anything you want to brand with your logo for giveaways at tradeshows is high-quality and durable. Spend a little extra in order to get the quality and results you want from distributing these items.
Take these tips into consideration next time your tech company is considering ordering promotional products for the big convention. By partnering with right distributor, such as ifoxtechnologies.com, companies can save time and money when purchasing custom branded promo items. The next part in the series will outline some specific items to consider when considering branded items for corporate promotional giveaways.
Robbie Foglia writes for Ciniva Systems, an award winning Virginia web design company and internet marketing agency. Robbie Foglia is an SEO Specialist with Ciniva. Ciniva Systems is in charge of SEO for iFox Technologies.
The 3 Major Secrets to Successful Internet Marketing
By Phil Pieraldi
There are thousands of opportunities to make money on the Internet. The legitimate Opportunities are in the business of coaching you and working with you to help you to understand how to make money on the Internet. And it all boils down to Marketing.
But what is "Marketing"? Is it Developing Products and Services, Promoting Products and Services, Affiliate Programs, Researching, Website Development, Networking, Creating Videos, Writing Blogs,?
The correct answer is Yes, It's all of these and much more. For now though I will focus in on the three most important secrets of successful Online Marketing. I believe that these are the most critical to your success.
#1 Be Impressive
Whichever medium you choose to promote and get your point across; you must impress your consumer. I used to pitch my own songs in person to A&R Folks in New York. If they were not immediately impressed by the first 19 seconds of the Track they would move on to the next Track.
Your Consumer will not give you much longer than that. The first minute of your presentation or first couple of lines must be powerful. I recently saw an affiliate's Video where the on screen presenter paused 3 times within the first minute of the presentation and said "Ahhh", "Ahhh". That told me that the person wasn't sure of his product or what to say. I'll address this in more depth in a future article.
#2. Use Psychology
Study and Research the behavior of your potential Consumers. Learn what sector of the population you should target, What will your Consumer expect from your Product/Service and which medium should you use to reach out to your consumers.
For Example; Do your consumers frequent Video Sites or maybe your target audience is more likely to be found on specific subject Websites and placing ads such as Google ad words or PPC will work best.
You will want to understand a. Who Your Consumer is b. Where to Find your Consumer c. How to Promote to your Consumer These points may be easier than you think. A couple of hours of research will give you these answers .
#3. Separate Your Campaign From The Pack
This could be the most important secret to promoting on and off the Internet. Most Product/Services promoted on the Internet have to compete with hundreds and possibly thousands of similar Products/Services.
You must be creative in promoting your Product/Service and in the offer that you deliver to the Consumer. If you can find ways to narrow your pitch to a very specific population such as Geographical area, you will find less competition.
For Example; If you are offering Audio & Video Services predominantly in your Home City; choose keywords that are Geographically specific such as Orange County NJ Video Services.
This restricts your competition greatly and could put you on page one of most Search Engines. Remember that your strategies in Marketing will ultimately determine your success.
Did you find this article to be helpful, If you did then take a look at some more money making strategies plus step by step Video tutorials here. http://www.StepUpToTheMoney.com
There are thousands of opportunities to make money on the Internet. The legitimate Opportunities are in the business of coaching you and working with you to help you to understand how to make money on the Internet. And it all boils down to Marketing.
But what is "Marketing"? Is it Developing Products and Services, Promoting Products and Services, Affiliate Programs, Researching, Website Development, Networking, Creating Videos, Writing Blogs,?
The correct answer is Yes, It's all of these and much more. For now though I will focus in on the three most important secrets of successful Online Marketing. I believe that these are the most critical to your success.
#1 Be Impressive
Whichever medium you choose to promote and get your point across; you must impress your consumer. I used to pitch my own songs in person to A&R Folks in New York. If they were not immediately impressed by the first 19 seconds of the Track they would move on to the next Track.
Your Consumer will not give you much longer than that. The first minute of your presentation or first couple of lines must be powerful. I recently saw an affiliate's Video where the on screen presenter paused 3 times within the first minute of the presentation and said "Ahhh", "Ahhh". That told me that the person wasn't sure of his product or what to say. I'll address this in more depth in a future article.
#2. Use Psychology
Study and Research the behavior of your potential Consumers. Learn what sector of the population you should target, What will your Consumer expect from your Product/Service and which medium should you use to reach out to your consumers.
For Example; Do your consumers frequent Video Sites or maybe your target audience is more likely to be found on specific subject Websites and placing ads such as Google ad words or PPC will work best.
You will want to understand a. Who Your Consumer is b. Where to Find your Consumer c. How to Promote to your Consumer These points may be easier than you think. A couple of hours of research will give you these answers .
#3. Separate Your Campaign From The Pack
This could be the most important secret to promoting on and off the Internet. Most Product/Services promoted on the Internet have to compete with hundreds and possibly thousands of similar Products/Services.
You must be creative in promoting your Product/Service and in the offer that you deliver to the Consumer. If you can find ways to narrow your pitch to a very specific population such as Geographical area, you will find less competition.
For Example; If you are offering Audio & Video Services predominantly in your Home City; choose keywords that are Geographically specific such as Orange County NJ Video Services.
This restricts your competition greatly and could put you on page one of most Search Engines. Remember that your strategies in Marketing will ultimately determine your success.
Did you find this article to be helpful, If you did then take a look at some more money making strategies plus step by step Video tutorials here. http://www.StepUpToTheMoney.com
Business Cards - Your True Blue Best Friend
By Mary Theresa McLean
What would it mean to the profits of your business if your business card became your best friend? You may find that it's possibly one of the smartest and most profitable relationships you'll ever make. If you use your business cards everyday, you already know what I mean.
Like a true friend, business cards love to introduce you to others.
As an example, have you ever made a great new friend and the next thing you know, they're inviting you over to meet their circle of family and friends?
Business cards do the same thing!
By extending your own friendly business card to a new contact or giving away the business card of a colleague or friend, that card is simply saying "meet my friend, Bill" or "Cathy, I want you to get to know Martha - the products in her shop will make your life more fun and by the way, she's been in business for over seven years!" or best of all "I provide a service that can help you and we want to earn your business".
Like a true friend, business cards love to tell others all about your good points.
You may not know this secret, but your friends love to tell others about you! Your "friendly business card" is no different. When you give someone your business card, it gets right down to brass tacks and tells the other person:
Like a true friend, business cards love to talk about the good things you do.
Business cards are just like a best friend. They love to tell people the nice things you do for others, how reliable you are and how just knowing you will make them happier and their life easier.
People everywhere get truly excited when they meet a first class, genuinely nice person who was introduced to them by someone else ( in this case, your trusted business card).
Best of all, people really pay attention to what business cards have to say about you. Often times, they'll ask for a second card and use it to introduce you to another and tell them about your good points. And rave about all the good things you do!
Business cards are downright friendly, wouldn't you agree?
Mary Theresa McLean helps people learn new ideas about business cards by sharing what she has discovered through dedicated research and asking questions. Find out more about how you can make your business cards more effective in your marketing at http://www.BusinessCardGifts.com
What would it mean to the profits of your business if your business card became your best friend? You may find that it's possibly one of the smartest and most profitable relationships you'll ever make. If you use your business cards everyday, you already know what I mean.
Like a true friend, business cards love to introduce you to others.
As an example, have you ever made a great new friend and the next thing you know, they're inviting you over to meet their circle of family and friends?
Business cards do the same thing!
By extending your own friendly business card to a new contact or giving away the business card of a colleague or friend, that card is simply saying "meet my friend, Bill" or "Cathy, I want you to get to know Martha - the products in her shop will make your life more fun and by the way, she's been in business for over seven years!" or best of all "I provide a service that can help you and we want to earn your business".
Like a true friend, business cards love to tell others all about your good points.
You may not know this secret, but your friends love to tell others about you! Your "friendly business card" is no different. When you give someone your business card, it gets right down to brass tacks and tells the other person:
- The fine business you represent
- The great service you'll provide them
- How easy it is to contact you
Like a true friend, business cards love to talk about the good things you do.
Business cards are just like a best friend. They love to tell people the nice things you do for others, how reliable you are and how just knowing you will make them happier and their life easier.
People everywhere get truly excited when they meet a first class, genuinely nice person who was introduced to them by someone else ( in this case, your trusted business card).
Best of all, people really pay attention to what business cards have to say about you. Often times, they'll ask for a second card and use it to introduce you to another and tell them about your good points. And rave about all the good things you do!
Business cards are downright friendly, wouldn't you agree?
Mary Theresa McLean helps people learn new ideas about business cards by sharing what she has discovered through dedicated research and asking questions. Find out more about how you can make your business cards more effective in your marketing at http://www.BusinessCardGifts.com
Promotional Gifts - Advertising to Produce Long-Term Benefits
By Lottie Carrot
Using promotional gifts as an advertising technique to introduce your business to potential clients is now a successful and popular media. While big companies rely solely on expensive television and radio advertising, you can get your company name out there with almost the same result without costing you thousands of pounds.
There are a lot of benefits from advertising with promotional products. The most important are listed below.
Customers get to know your company exists: Branding is getting your company image, product or service out there to make potential buyers aware that your business exists. In short, it introduces your company to the public and makes it easily recognizable. The more people who recognize your company image and know what you are selling, the greater is the possibility that they will approach you should they require your products or services.
Getting your business introduced to a large number of targeted clients is no longer a difficult task. Let them know about your services by using branded giveaways that they will enjoy using regularly.
Customers stay for keeps You may be aware of the fact that acquiring new clients is the lifeblood of your business. Although this may be true, it is the retention of clients that is paramount in the survival of your business. It is important to keep your customers satisfied so they won't stray to other companies. This can be accomplished through branded gifts that express your gratitude for their continued loyalty and patronage of your company.
Affordable advertising with long-term results
Advertising doesn't have to be expensive to be effective. Pound for pound, advertising using this form of media goes a longer way than the traditional and more expensive media spots like TV and newspaper advertisements. Reward your clients with gifts that tell them they are appreciated for choosing your business. They will feel they are wanted and will want to do more business with your company in the future.
In today's competitive business arena, it is important to convey to your present as well as your future clients that your business exists to serve them. Stay way ahead of your competition by rewarding your clients as a sign of appreciation. In doing so, they will be constantly reminded of your company each time they use your "thank you" gift.
Lottie Carrot lives and breathes promotional gifts and promotional products. She works for the successful and innovative leaders in the field; Argon Promotions. Lottie works closely with businesses to help market their products and services. For more details visit our promotional products and promotional gifts blog
Using promotional gifts as an advertising technique to introduce your business to potential clients is now a successful and popular media. While big companies rely solely on expensive television and radio advertising, you can get your company name out there with almost the same result without costing you thousands of pounds.
There are a lot of benefits from advertising with promotional products. The most important are listed below.
Customers get to know your company exists: Branding is getting your company image, product or service out there to make potential buyers aware that your business exists. In short, it introduces your company to the public and makes it easily recognizable. The more people who recognize your company image and know what you are selling, the greater is the possibility that they will approach you should they require your products or services.
Getting your business introduced to a large number of targeted clients is no longer a difficult task. Let them know about your services by using branded giveaways that they will enjoy using regularly.
Customers stay for keeps You may be aware of the fact that acquiring new clients is the lifeblood of your business. Although this may be true, it is the retention of clients that is paramount in the survival of your business. It is important to keep your customers satisfied so they won't stray to other companies. This can be accomplished through branded gifts that express your gratitude for their continued loyalty and patronage of your company.
Affordable advertising with long-term results
Advertising doesn't have to be expensive to be effective. Pound for pound, advertising using this form of media goes a longer way than the traditional and more expensive media spots like TV and newspaper advertisements. Reward your clients with gifts that tell them they are appreciated for choosing your business. They will feel they are wanted and will want to do more business with your company in the future.
In today's competitive business arena, it is important to convey to your present as well as your future clients that your business exists to serve them. Stay way ahead of your competition by rewarding your clients as a sign of appreciation. In doing so, they will be constantly reminded of your company each time they use your "thank you" gift.
Lottie Carrot lives and breathes promotional gifts and promotional products. She works for the successful and innovative leaders in the field; Argon Promotions. Lottie works closely with businesses to help market their products and services. For more details visit our promotional products and promotional gifts blog
Effective Marketing For Your Business
By Charen Smith
Each year, businesses spend much for ad campaigns to make them appealing to their target clients. Big budgets and so much time are dedicated to marketing to generate new leads and solidify old ones. For the holiday season, I'm very sure that many companies made printing greeting cards a staple in their ads and good wishes.
But how come you do this every year but still you lack the return you expect from your investment? You've spent so much but you've barely touched on the results you've set for your marketing campaign?
You need an effective marketing campaign then to change the outcome of your custom greeting cards, for example. Here are a few suggestions to make your ad stick to the minds of your clients, even when the season for printing greeting cards is over and done with.
Irresistible message- If you want to be remembered, you should provide your target clients with a message that is valuable to them. And what kind of message is that? A message in your custom greeting cards that gives them the answer to an issue or a particular concern. Remember that when you give value to your clients, you get something valuable in return. And that is their loyalty to your product or service. Start with your headline and end with a compelling call-to-action. When you give your elements worth, your clients will know that you value them, so much so that you would want to give them only the best of what you have to offer.
Irresistible benefits- Whether you're marketing or selling your product or service in your custom greeting cards, your purpose is to get your target clients to spend time with your ads. The more time to spend, the better it is for your target clients to remember your message. And what better way to make them interested is by offering benefits. Who doesn't want benefits? Provide them when printing greeting cards and you'll surely get your target clients wanting to stick to your ad and read more.
Irresistible color and contrast- Apply brilliant colors and contrast to your custom greeting cards and see how well it works as an attractive strategy to gain new clients for your business.
Irresistible size- Bigger ads often get more attention than small ones. Bigger is generally better. Your clients would have a hard time ignoring you if you create bold and overwhelming designs when printing greeting cards. Even in such as limited space, you can always appear larger than life with designs that are daring.
So for an effective marketing campaign, you need to provide an ad that would be hard for your target clients to resist. Irresistible ads bring forth one thing- more clients you can ever imagine.
For comments and inquiries about the article visit Printing Greeting Cards and Custom Greeting Cards
Charen Smith writes articles about Internet Marketing. She has an extensive knowledge and experience when it comes to business strategies, techniques and business solutions.
Each year, businesses spend much for ad campaigns to make them appealing to their target clients. Big budgets and so much time are dedicated to marketing to generate new leads and solidify old ones. For the holiday season, I'm very sure that many companies made printing greeting cards a staple in their ads and good wishes.
But how come you do this every year but still you lack the return you expect from your investment? You've spent so much but you've barely touched on the results you've set for your marketing campaign?
You need an effective marketing campaign then to change the outcome of your custom greeting cards, for example. Here are a few suggestions to make your ad stick to the minds of your clients, even when the season for printing greeting cards is over and done with.
Irresistible message- If you want to be remembered, you should provide your target clients with a message that is valuable to them. And what kind of message is that? A message in your custom greeting cards that gives them the answer to an issue or a particular concern. Remember that when you give value to your clients, you get something valuable in return. And that is their loyalty to your product or service. Start with your headline and end with a compelling call-to-action. When you give your elements worth, your clients will know that you value them, so much so that you would want to give them only the best of what you have to offer.
Irresistible benefits- Whether you're marketing or selling your product or service in your custom greeting cards, your purpose is to get your target clients to spend time with your ads. The more time to spend, the better it is for your target clients to remember your message. And what better way to make them interested is by offering benefits. Who doesn't want benefits? Provide them when printing greeting cards and you'll surely get your target clients wanting to stick to your ad and read more.
Irresistible color and contrast- Apply brilliant colors and contrast to your custom greeting cards and see how well it works as an attractive strategy to gain new clients for your business.
Irresistible size- Bigger ads often get more attention than small ones. Bigger is generally better. Your clients would have a hard time ignoring you if you create bold and overwhelming designs when printing greeting cards. Even in such as limited space, you can always appear larger than life with designs that are daring.
So for an effective marketing campaign, you need to provide an ad that would be hard for your target clients to resist. Irresistible ads bring forth one thing- more clients you can ever imagine.
For comments and inquiries about the article visit Printing Greeting Cards and Custom Greeting Cards
Charen Smith writes articles about Internet Marketing. She has an extensive knowledge and experience when it comes to business strategies, techniques and business solutions.
Small Business Marketing Ideas - Profile the Customer
By Perry Webbing
One of the most important small business marketing ideas is to profile the customer. You don't know what the heck you're doing until you do this because you don't know who you are selling to otherwise.
It is true that you want to target your market, but there is this misconception about targeting and that is the fact that people feel that will bring in the right people rather than trying to go to the right people.
So here's the deal. You need to find out about your customers. Do an online survey, send out postcards that can double as questionnaires, and simply flat out ask them. Go to forums and online groups and ask people, "What is it that you want in a business like mine?" Let them know that you want to know what it is they want. You might be quite surprised at the replies you get, but you will find that what you find out will help your bottom line.
You may see all of these fancy terms about customer profiling, but the truth is that it doesn't have to be that hard. You can feed your data into a database to see what it is most people want. You can even appeal to those who are not with the majority. By putting things into perspective, you're making a world of difference in your business.
So if this is something that you haven't already done, you need to do it. You might be quite surprised at how much better this helps your business in the performance area. Your customers will be a lot happier as well.
If you need money now, like I mean in the next hour, try what I did. I am making more money now than in my old business and you can too, read the amazing, true story, in the link below. When I joined I was skeptical for just ten seconds before I realized what this was. I was smiling from ear to ear and you will too.
Imagine doubling your money every week with no or little risk! To discover a verified list of Million Dollar Corporations offering you their products at 75% commission to you. Click the link below to learn HOW you will begin compounding your capital towards your first Million Dollars at the easy corporate money program.
Quickest-way-to-make-money-on-earth.com
One of the most important small business marketing ideas is to profile the customer. You don't know what the heck you're doing until you do this because you don't know who you are selling to otherwise.
It is true that you want to target your market, but there is this misconception about targeting and that is the fact that people feel that will bring in the right people rather than trying to go to the right people.
So here's the deal. You need to find out about your customers. Do an online survey, send out postcards that can double as questionnaires, and simply flat out ask them. Go to forums and online groups and ask people, "What is it that you want in a business like mine?" Let them know that you want to know what it is they want. You might be quite surprised at the replies you get, but you will find that what you find out will help your bottom line.
You may see all of these fancy terms about customer profiling, but the truth is that it doesn't have to be that hard. You can feed your data into a database to see what it is most people want. You can even appeal to those who are not with the majority. By putting things into perspective, you're making a world of difference in your business.
So if this is something that you haven't already done, you need to do it. You might be quite surprised at how much better this helps your business in the performance area. Your customers will be a lot happier as well.
If you need money now, like I mean in the next hour, try what I did. I am making more money now than in my old business and you can too, read the amazing, true story, in the link below. When I joined I was skeptical for just ten seconds before I realized what this was. I was smiling from ear to ear and you will too.
Imagine doubling your money every week with no or little risk! To discover a verified list of Million Dollar Corporations offering you their products at 75% commission to you. Click the link below to learn HOW you will begin compounding your capital towards your first Million Dollars at the easy corporate money program.
Quickest-way-to-make-money-on-earth.com
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