By Rob Foglia
Promotional items, intended to present a company's logo to potential customers or current clients in a useful or novel fashion, are one of the largest growing sectors that marketing budgets are being dedicated to since 2000. While some critics argue that promotional items are a waste of precious marketing dollar, due to there often cheap quality and worthless nature, others will tell you spectacular success stories about how their custom branded water spraying fan had people lining up for miles to get one at a tanning convention in Las Vegas. With tech companies attempting to make the most of their own marketing budgets, how is it possible to decide between the myriad custom branded promo products that are offered on and off the web?
While many tech companies at the next big convention or tradeshow will be scorned for giving away pens that bleed or useless keychains, your company could attract the attention of new clients by offering a promotional item that not only fits with your company's image, but also serves a purpose for the recipient.
- Stay away from items that have nothing to do with your brand or that detract from the purpose your company serves. Nobody wants a slinky from a computer chip manufacturer.
- Aim to present your promotional items as an extension of your brand, attempting to enhance company image. Tech companies should be going after cutting-edge custom logo items.
- Try colors commonly associated with technology and the digital age for your custom promo products. Metallic silvers, lustrous blues, and hues of white seem to work well.
- Cheap plastic is out. Make sure anything you want to brand with your logo for giveaways at tradeshows is high-quality and durable. Spend a little extra in order to get the quality and results you want from distributing these items.
Take these tips into consideration next time your tech company is considering ordering promotional products for the big convention. By partnering with right distributor, such as ifoxtechnologies.com, companies can save time and money when purchasing custom branded promo items. The next part in the series will outline some specific items to consider when considering branded items for corporate promotional giveaways.
Robbie Foglia writes for Ciniva Systems, an award winning Virginia web design company and internet marketing agency. Robbie Foglia is an SEO Specialist with Ciniva. Ciniva Systems is in charge of SEO for iFox Technologies.
Showing posts with label Promotion. Show all posts
Showing posts with label Promotion. Show all posts
Monday, January 12, 2009
Promotional Gifts - Advertising to Produce Long-Term Benefits
By Lottie Carrot
Using promotional gifts as an advertising technique to introduce your business to potential clients is now a successful and popular media. While big companies rely solely on expensive television and radio advertising, you can get your company name out there with almost the same result without costing you thousands of pounds.
There are a lot of benefits from advertising with promotional products. The most important are listed below.
Customers get to know your company exists: Branding is getting your company image, product or service out there to make potential buyers aware that your business exists. In short, it introduces your company to the public and makes it easily recognizable. The more people who recognize your company image and know what you are selling, the greater is the possibility that they will approach you should they require your products or services.
Getting your business introduced to a large number of targeted clients is no longer a difficult task. Let them know about your services by using branded giveaways that they will enjoy using regularly.
Customers stay for keeps You may be aware of the fact that acquiring new clients is the lifeblood of your business. Although this may be true, it is the retention of clients that is paramount in the survival of your business. It is important to keep your customers satisfied so they won't stray to other companies. This can be accomplished through branded gifts that express your gratitude for their continued loyalty and patronage of your company.
Affordable advertising with long-term results
Advertising doesn't have to be expensive to be effective. Pound for pound, advertising using this form of media goes a longer way than the traditional and more expensive media spots like TV and newspaper advertisements. Reward your clients with gifts that tell them they are appreciated for choosing your business. They will feel they are wanted and will want to do more business with your company in the future.
In today's competitive business arena, it is important to convey to your present as well as your future clients that your business exists to serve them. Stay way ahead of your competition by rewarding your clients as a sign of appreciation. In doing so, they will be constantly reminded of your company each time they use your "thank you" gift.
Lottie Carrot lives and breathes promotional gifts and promotional products. She works for the successful and innovative leaders in the field; Argon Promotions. Lottie works closely with businesses to help market their products and services. For more details visit our promotional products and promotional gifts blog
Using promotional gifts as an advertising technique to introduce your business to potential clients is now a successful and popular media. While big companies rely solely on expensive television and radio advertising, you can get your company name out there with almost the same result without costing you thousands of pounds.
There are a lot of benefits from advertising with promotional products. The most important are listed below.
Customers get to know your company exists: Branding is getting your company image, product or service out there to make potential buyers aware that your business exists. In short, it introduces your company to the public and makes it easily recognizable. The more people who recognize your company image and know what you are selling, the greater is the possibility that they will approach you should they require your products or services.
Getting your business introduced to a large number of targeted clients is no longer a difficult task. Let them know about your services by using branded giveaways that they will enjoy using regularly.
Customers stay for keeps You may be aware of the fact that acquiring new clients is the lifeblood of your business. Although this may be true, it is the retention of clients that is paramount in the survival of your business. It is important to keep your customers satisfied so they won't stray to other companies. This can be accomplished through branded gifts that express your gratitude for their continued loyalty and patronage of your company.
Affordable advertising with long-term results
Advertising doesn't have to be expensive to be effective. Pound for pound, advertising using this form of media goes a longer way than the traditional and more expensive media spots like TV and newspaper advertisements. Reward your clients with gifts that tell them they are appreciated for choosing your business. They will feel they are wanted and will want to do more business with your company in the future.
In today's competitive business arena, it is important to convey to your present as well as your future clients that your business exists to serve them. Stay way ahead of your competition by rewarding your clients as a sign of appreciation. In doing so, they will be constantly reminded of your company each time they use your "thank you" gift.
Lottie Carrot lives and breathes promotional gifts and promotional products. She works for the successful and innovative leaders in the field; Argon Promotions. Lottie works closely with businesses to help market their products and services. For more details visit our promotional products and promotional gifts blog
Friday, October 10, 2008
Promotional Sweets - How Sweet it Is!
By Matt Franks
Everyone knows that people like to eat sweets and that is why a lot of companies are ordering promotional sweets as part of their advertising campaign. But they are also looking for new and different ways that they can promote their business with promotional sweets instead of simply giving them out.
Here are some new ways that a company can use promotional sweets to get their business noticed.
Coupons
This is something that a lot of stores do around Christmas time. They give out promotional sweets, such as chocolates, with discount coupons inside the wrapper on certain days. It gives the person a discount up to 100% off their purchase. This is especially a good idea to send to people who are new to the area - a piece of candy with a coupon attached. You send them the promotional sweet with the coupon in it and you get a new customer.
Prizes
Remember the movie Willy Wonka and the Chocolate factory? The same thing can go for promotional sweets. If your company is having a function such as a picnic, or you are sending a representative to an expo, you can use promotional sweets to give out prizes. There can be a system, such as bars with certain coloured stickers on them get a certain level of prize.
Advent calendars
There are advent calendars that have promotional sweets in them. These can be given out to employees when the advent season begins and that way they can have a chocolate each of the days that are leading up to Christmas. They are also a great item to present to the children of employees to help them mark off the days that are leading up to Christmas.
Simply because your name is put on promotional sweets, it doesn't mean that you can't be creative with the way that you use them. They are a great item that you can use to welcome new people to the neighbourhood and to get your company and products noticed. They are also a way to entice people to come back to a booth when you give them out a conventions and expos with the possibility of winning a prize.
Promotional sweets are an item that you can use to promote your business in many different ways and to make people excited about your company and products. It's true that you can hand promotional sweets out, but everyone does that. People who do something new and different with their sweets are the ones that get noticed and remembered.
Promotional sweets are something that everyone likes and enjoys. Use your company's sweets the right way and you will find that the time and energy that you spent on thinking of new ways to use them will be well spent.
Seal your next business deal with a kiss - a chocolate kiss that is, and you will find that your customers keep coming back for more. Promotional sweets can lead your company to a lot of sweet deals and sweet dreams.
Matt Franks is director of Fluid Branding, the UK's leading online supplier of promotional sweets and other Promotional Products. You can also find a wide range of Eco Friendly promotional products, including Recycled, Organic and Sustainable items at Eco Incentives.
Everyone knows that people like to eat sweets and that is why a lot of companies are ordering promotional sweets as part of their advertising campaign. But they are also looking for new and different ways that they can promote their business with promotional sweets instead of simply giving them out.
Here are some new ways that a company can use promotional sweets to get their business noticed.
Coupons
This is something that a lot of stores do around Christmas time. They give out promotional sweets, such as chocolates, with discount coupons inside the wrapper on certain days. It gives the person a discount up to 100% off their purchase. This is especially a good idea to send to people who are new to the area - a piece of candy with a coupon attached. You send them the promotional sweet with the coupon in it and you get a new customer.
Prizes
Remember the movie Willy Wonka and the Chocolate factory? The same thing can go for promotional sweets. If your company is having a function such as a picnic, or you are sending a representative to an expo, you can use promotional sweets to give out prizes. There can be a system, such as bars with certain coloured stickers on them get a certain level of prize.
Advent calendars
There are advent calendars that have promotional sweets in them. These can be given out to employees when the advent season begins and that way they can have a chocolate each of the days that are leading up to Christmas. They are also a great item to present to the children of employees to help them mark off the days that are leading up to Christmas.
Simply because your name is put on promotional sweets, it doesn't mean that you can't be creative with the way that you use them. They are a great item that you can use to welcome new people to the neighbourhood and to get your company and products noticed. They are also a way to entice people to come back to a booth when you give them out a conventions and expos with the possibility of winning a prize.
Promotional sweets are an item that you can use to promote your business in many different ways and to make people excited about your company and products. It's true that you can hand promotional sweets out, but everyone does that. People who do something new and different with their sweets are the ones that get noticed and remembered.
Promotional sweets are something that everyone likes and enjoys. Use your company's sweets the right way and you will find that the time and energy that you spent on thinking of new ways to use them will be well spent.
Seal your next business deal with a kiss - a chocolate kiss that is, and you will find that your customers keep coming back for more. Promotional sweets can lead your company to a lot of sweet deals and sweet dreams.
Matt Franks is director of Fluid Branding, the UK's leading online supplier of promotional sweets and other Promotional Products. You can also find a wide range of Eco Friendly promotional products, including Recycled, Organic and Sustainable items at Eco Incentives.
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